Selling a House Online: 8 Essential Steps for a Successful Sale

Selling your house online can seem overwhelming, especially if it's your first time entering the digital property market. With the right guidance and a systematic approach, you can sell your home like a pro while maximizing your profit. Follow these 8 essential steps to navigate the process smoothly.

Step 1: Prepare Your Home

Before anything else, get your home ready for sale. Declutter, tidy up your garden, and rearrange furniture so every room looks its best. A well-presented home can make a strong first impression on potential buyers. For additional tips on staging your home effectively, check out our expert staging advice.

Step 2: Set Your Price

Determining your home’s value is crucial. You want to get the best price possible without pricing yourself out of the market. There are two key approaches:

• Professional Evaluation: Consider obtaining an independent evaluation, typically costing between $300 and $500, to receive an accurate estimate.

• Market Research: Look into recent sales of similar properties in your area using suburb sales reports and local listings. Remember, you can always adjust the price based on buyer feedback.

Step 3: Choose an Online Platform

Selecting the right platform is key to ensuring your property reaches a wide audience. Research various real estate portals and choose one that offers broad exposure on major sites like realesate.com.au and Domain. Compare features, fees, and support services to find the best fit for your needs.

Step 4: Hire a Conveyancer

Although DIY conveyancing kits are available, hiring a professional conveyancer can be a smart investment. A conveyancer will handle the legal process of transferring property ownership, including preparing the vendor’s statement (Section 32), thereby reducing legal risks. Expect to pay between $500 and $1000 for these services.

Step 5: Market Your Property Like Crazy

Effective marketing is essential to attract potential buyers:

• High-Quality Photography & Floor Plans: Invest in professional photos and detailed floor plans to highlight your property’s best features.

• Craft an Engaging Listing: Write a compelling property description that emphasizes what makes your home unique. Most buyers start their property search online—so focus on creating a captivating digital presentation that resonates with them.

Step 6: Secure a Buyer

Make it easy for potential buyers to contact you. Consider setting up a dedicated mobile number to receive enquiries exclusively related to your property. Decide whether to run open house viewings or schedule inspections by appointment to manage your time efficiently while capturing genuine interest.

Step 7: Negotiate the Best Price

Negotiations often begin before finalizing the price. Stick to your bottom line and ask buyers for their best offer—ideally in writing—so you have a solid basis for negotiation. Use the feedback to adjust your strategy and drive towards a favorable deal.

Step 8: Finalize Settlement

Once you’ve agreed on a price, it’s time to sign contracts and move toward settlement. This final stage involves the buyer making the final payment and legally taking possession of your property. Ensure that all documentation is correct and that you are fully prepared to hand over the keys.

Selling your house online doesn’t have to be complicated. By following these 8 strategic steps, you can confidently navigate the sales process and achieve the best possible return on your investment.